You just finish publishing your new Facebook page for the world to see. Now you want to know:
What do you do to build followers and get traffic to your Facebook page? Itʼs tempting to click that little “Invite Friends to Like this Page” button … but donʼt!”
Okay, maybe your mom, Uncle Mike, and that weird kid who sat behind you in high school geometry class will oblige you, but the people you need to engage with on your page arenʼt the friends you already have. You need to drive new traffic to your page – the right kind of traffic that is more likely to convert to customers.
Another tempting tactic is to buy Facebook ads. With Facebookʼs ad manager, using a customized audience to target your ads could help drive the right traffic to your page, but unless you really understand the ROI of your Facebook efforts, you could be dumping a lot of money down the drain.
Before you invest any dollars, try these simple, free strategies to help you drive traffic to your page. This list of 24 free ways to drive traffic to your Facebook page includes things you can do within the content of your posts to get people clicking that Like (or Follow) button.
In this article
Offer exclusive deals
In order to entice people to like your page, offer exclusive deals that can only be found on your Facebook page. This will give people a reason to regularly visit your page and check for updates.
Verbiage such as “Follow us on Facebook for our best deals” coupled with a “Follow” button can incentivize Page visits and followers. Make sure you mention “This deal is exclusive to our Facebook followers.”
People who participate in your contest will reach out to their friends and family and ask for their votes. Contests are especially helpful when trying to get fresh eyes on your Page.
Especially voting contests, serve well to drive traffic that will engage with your page.
Run a giveaway
Similar to offering exclusive deals, a give away is an excellent way to get people to like your page. The key with this tactic is to make sure the giveaway has high perceived value and that it is relevant to your products or services.
Much like offering exclusive deals, giveaways drive traffic. The bonus of running a giveaway is you can also collect email addresses, which will help you in other aspects of your marketing efforts.
Utilize Facebookʼs “suggested pages” feature
This feature allows you to suggest your page to people who have already liked similar pages.
For example, if you run a small business that sells homemade dog treats, you can suggest your page to people who have already liked other pet-related pages.
To do this, go to your page and click on the “Edit Page” button in the top right-hand corner. From there, select “Suggested Pages” from the drop-down menu.
Add social sharing buttons to your website
Make it easy for visitors to your website to share your content by adding social sharing buttons. If you have a WordPress site, several plugins will automatically add social sharing buttons to your blog posts.
Cross-promote your Facebook page on your other social media channels
Make sure your other social media channels are linked to your Facebook page and that you regularly post updates asking people to follow you on Facebook.
You can even run a Twitter or Instagram campaign using a hashtag specific to your Facebook page to encourage cross-channel promotion.
Utilize Facebookʼs “PagePlugin”
The PagePlugin is a great way to add your Facebook page to your website in a non-intrusive way.
The PagePlugin allows you to embed a small feed of your recent posts on your website. You can also customize the height and width of the plugin, as well as hide certain elements, such as the cover photo.
To generate the code for your PagePlugin, go to https://developers.facebook.com/docs/plugins/page-plugin/ and enter your Facebook page URL.
Make sure your Page is public
The first step to getting more traffic to your Facebook page is to make sure that your page is set to public. If itʼs not, only people who are logged into Facebook and have been invited to like your page will be able to see your content.
To check the privacy settings of your Page, go to your Page and click on the “Settings” button in the top right-hand corner. From there, select “Page Visibility” from the left-hand menu.
Make sure youʼre posting often enough, and vary the types of posts
In the “good ‘ol days” Facebook would show all of your posts to all of your Fans. These days Facebookʼs “algorithm” decides which posts will appear in each of your followersʼ feeds.
On average, as few as two percent of your followers will see the content you post.
If you want people to keep coming back to your page, you need to make sure youʼre posting often enough. The ideal frequency will vary depending on your industry and audience, but a good rule of thumb is to post at least once or twice per day.
You should also vary the types of posts you’re sharing. A mix of content, such as blog posts, images, infographics, and videos, will help to keep people engaged.
Make sure your posts are high quality
If you want people to like and share your posts, you need to make sure theyʼre high quality. This means well-written (or well-produced, in the case of videos and infographics), relevant, and interesting.
You can also use images to break up your text and make your posts more visually appealing.
Post content relevant to current events
If there is a major event or holiday happening, take advantage of it! You can do this by creating content that is relevant to the event. For example, if you run a small business that sells food, post recipes that use ingredients that are in season.
Or, if you have a brick-and-mortar store, take advantage of holidays that are popular for shopping, such as Small Business Saturday or Cyber Monday.
Encourage your employees, customers, and fans to share your content.
One of the best ways to get more eyes on your content is to encourage other people to share it. You can do this by asking your employees, customers, and fans to share your content with their networks.
You can also add social sharing buttons to your website and blog posts, as well as create “shareable” images that include a call-to-action to share your content.
Engage with users
Youʼll obviously needs to respond to comments and messages directed at you, whether theyʼre questions, complaints, or compliments. The last thing you want is for people to think youʼre ignoring them.
Offer exclusive info on your page, and always keep it updated
Perhaps your business is affected by the weather. For example, a ski resort would keep their Page updated with snow conditions, traffic conditions, which parking lots still have space and even the length of the lines at the lifts (or at the bar!).
Updating your Facebook Page is a piece of cake – making constant updates to your website may not be. A word of advice: If youʼre going to use Facebook to update customers about your business, just make sure you do it on a regular basis so people know where they can reliably get the information they need.
Ditch the sales pitch
Itʼs one thing to offer deals and discounts on your Facebook Page, but itʼs entirely another thing to always be selling to your fanbase.
Make sure youʼre offering content that isnʼt screaming “BUY OUR STUFF.” Mixing in humorous posts and offering relevant info related to your business (for example, an exterminator might post tips to keep summertime ants at bay) will keep your content light and inviting.
Tell Your Email List About It
If you have an email list, be sure to let your subscribers know about your Facebook Page. You can do this by adding a link to your Page in your email signature, as well as in the footer of your emails.
You can also include a call-to-action to like your Page in your next email campaign. Just make sure you donʼt overdo it – too much self-promotion can come across as spammy.
If you don’t have an email list yet, we recommend you start right away, a great and affordable tool is Sendfox, it costs only $49 for the lifetime deal, which means you only pay once and was built exclusively for bloggers and content creators, so you will love it. And if you ever need help setting everything up, we can help, we offer several SendFox Premium Support services that adjust to any budget.
Participate In Facebook Groups
Facebook Groups are a great way to connect with potential customers who may be interested in what you have to offer.
Find groups that are relevant to your industry or target market, and participate in the discussions. Make sure youʼre adding value to the conversation, and not just selling to people.
You can also create your own Facebook Group, and use it as a way to build relationships with potential customers. Just make sure youʼre actively involved in the group, and that youʼre providing value to its members.
Do Shout Out Exchanges With Other Facebook Pages
A shout-out exchange is when you give a shout-out (a mention) to another Facebook Page, and they return the favor.
This is a great way to get your Page in front of new potential customers. Just make sure youʼre only exchanging shout-outs with Pages that are relevant to your industry or target market.
You can also try joining Facebook Page groups, where you can connect with other Pages and potentially arrange shout-out exchanges.
Optimize Your Facebook Updates For Search
Just like with any other type of content, you want to make sure your Facebook updates are optimized for search engines. This means using keywords throughout your updates, as well as in your Pageʼs About section.
You can also use hashtags in your updates, which will help people discover your content who are searching for specific topics on Facebook.
Improve Facebook Post Targeting
Facebook Post Targeting is a feature that allows you to target your updates to specific groups of people.
For example, if you run a jewelry store, you could target your Facebook updates to women aged 25-40 who live in your city.
This is a great way to ensure that your content is seen by people who are most likely to be interested in it.
To use Facebook Post Targeting, just click on the “Targeting” option when creating a new update. From there, you can select the demographics, interests, and behaviors you want to target.
Keep Sharing Evergreen Content on your Facebook page
Evergreen content is content that is relevant and useful all year long.
For example, a post about tips for staying cool in the summer would be considered evergreen content.
This type of content is great to share on your Facebook Page because itʼs not time-sensitive and people will always be interested in it.
Share Selectively on Your Personal Profile
You donʼt want to spam your personal profile with links to your business, but sharing select updates from your Facebook Page can be a great way to get more exposure.
Just make sure youʼre only sharing updates that you think will be interesting or useful to your personal network.
You can also share updates from your personal profile to your business Page, which is a great way to get more Page likes.
To do this, just click on the “Share” button at the bottom of your update, and then select “Share to a Page you manage.”
Turn Likers into Fans
A “liker” is someone who has liked your Page, but a “fan” is someone who has also engaged with your Page.
Engagement includes things like liking, commenting, or sharing your updates.
Fans are much more valuable than likers because they are more likely to see and interact with your content.
To turn likers into fans, just encourage them to engage with your content. You can do this by asking questions in your updates, or running contests and giveaways.
Add a CTA to Your Facebook Posts
A CTA, or call-to-action, is a statement or question that encourages people to take a specific action.
For example, a CTA could be “Click here to learn more about our new product” or “Whatʼs your favorite color?”
Adding a CTA to your Facebook posts can help increase engagement, and get people to take the actions you want them to.
Create a Facebook Popup on your Blog or Website
A Facebook popup is a box that pops up on your blog or website, asking people to like your Page.
This is a great way to get more Page likes, and it can also help increase the reach of your updates.
To create a Facebook popup, you can use a plugin like OptinMonster.
Facebook is an incredibly powerful and underutilized tool for marketing your business. You want to make sure you’re maximizing the potential of this platform by optimizing your updates, targeting them selectively, sharing evergreen content, adding CTAs, creating a popup on your blog or website, and turning likers into fans. With these strategies in place, you should be able to drive more visits and conversions with less effort.
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